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Professional Filters
& Lens Effects

Highlight the Most Important Subject on your Photo

Focus is a part of Creative Kit

You get 6 powerful photography applications
in a single easy-to-use kit. Made exclusively for Mac users.

creative kit
FX Photo Studio

Click to See the App in Action 

What is Focus?

Break out of the ordinary and easily create selective focus, lens blur, motion blur and tilt-shift effects. Focus helps you eliminate the need for additional and expensive equipment and extends filter and lens functionality beyond your camera.

You’ll be amazed at how easy it is to draw attention to the most important subjects of your photos, achieving a perfect artistic touch. You can be use Focus as a standalone software and plug-in to Adobe Photoshop, Photoshop Elements and Lightroom as well as Apple Aperture.

Key Features

One-click presets for different photo styles.

Tilt-shift lens effects, macro photo and portrait.

Powerful photo editing adjustments.

Custom focus with selective editing.

Face recognition and auto-enhancement.

Vignette, clarity controls, crop and straighten.

Motion blur with custom controls.

One-click sharing via social networks.

Focus 2 is a great app for photographers who want to easily add
bokeh (depth of field), tilt-shift effects, or vignette to their images.
It's also great for enhancing macro images and portraits.

Casual shooters still get all the tools they need to make a good
photo great, and pros get extended fine-tuning and integration
with other graphics programs to make great photos soar.

It’s a dead simple app to use. It might be the best Macphun effort yet.

Specialty focus lets you concentrate on composition and artistic rendering,
swift performance, a variety of controls, easy to use for both amateurs and pros.

Macphun Software is quickly becoming the Adobe for a new
generation of shutterbugs. Focus 2 Pro ... uses motion blur in
creative ways to make digital photographs look their best.

Professional Lens Effects Without Professional Lenses

Tap into pre-configured aperture settings for Portrait, Nature, Architecture, Macro photo and Tilt-Shift as quick starting points to achieve your creative vision. You’ll easily enhance portraits, street photos and landscapes. Plus get a full creative freedom to enhance photos further as all pre-configured settings are highly customizable.

Get More Control With Custom Focus

Use selective masking to precisely control blur and focus for photo areas of your choice. This gives you the ultimate control to create eye-catching works of art.


Focus is your ultimate app for focus experiments.It offers the power of tools from lens effects to motion blur for photo enthusiasts and pros alike. It brings you radial and linear motion blur controls to enhance the sensation of movement in your photos. Plus, you can be ultra-creative with the new Twirl control. 

Your creations deserve attention. Share them instantly with Focus. Export your photos to popular image formats or to Aperture, iPhoto, Photoshop, Lightroom and Macphun products. Or, simply share to Facebook, Twitter and Flickr, plus email, iMessage and AirDrop.

Before / After

Buy Focus. Or buy Creative Kit and save 85%. Black

Buy Focus and use it as
a standalone app or a plug-in.

Buy Focus
FX Photo Studio

Buy Focus plus 5 other great photo applications
inside Creative Kit. You will save 70%.

$300 in bonuses

$ 633 89.99
Buy Creative Kit

Tech requirements

System & Software

  • Mac OS 10.9 and above
  • iMac/MacBook Pro/ MacBook Air/Mac Pro/Mac Mini late 2009 or later
  • 4GB RAM and more
  • 512 MB Graphic RAM and more
  • Creative Kit is integrated as plugin with Lightroom 4,5,6 and CC; Photoshop Elements 10-14 (App Store version is not supported due to Apple Sandboxing); Apple Aperture 3.2 or later; Adobe Photoshop CS5, CS6 or CC 2014, СС 2015, СС.
  • Photos extensions support - for 10.11 only

Image formats

  • RAW (.NEF, .CR2, .DNG, .ORF etc.)
  • TIFF 8-bit, 16-bit
  • PNG
  • JPEG

Language Support

  • English
  • French
  • German
  • Dutch
  • Italian
  • Portuguese
  • Spanish
  • More languages are coming soon

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